New Balance Made in USA 990v7

Since 1982, the New Balance 990 has moved well beyond its original purpose. Born as a premium running shoe, it found its way into everyday uniforms, wardrobes and subcultures around the world, becoming a silhouette that rarely needs an introduction. Now, more than four decades later, New Balance introduces the Made in USA 990v7.

The seventh chapter keeps what made the 990 unmistakable while bringing the shape forward. Familiar pigskin suede and breathable mesh are joined by refined leather accents and a streamlined construction, while a softer FuelCell midsole, ENCAP technology and a new TPU midfoot shank bring added cushioning, stability and comfort underfoot.

Built around New Balance’s idea of “memories from the future,” the 990v7 looks back without standing still. From marathoners to supermodels. From the streets to dads in Ohio. Some things just work.

The New Balance Made in USA 990v7 launches November 6th on patta.nl and at Patta Amsterdam.